# Electrician online-startup worksheets

Use with [the beginner’s local SEO guide](https://www.tradesites.ai/guides/local-seo-for-electricians). Copy the blanks into your own document or spreadsheet. These are copyable Markdown worksheets, not an online account or automated tracking tool.

**Keep completed working copies private.** Never record passwords, recovery codes or Google verification evidence here. Use enquiry IDs rather than customer names in the marketing log, with any necessary contact details held separately in your protected job system. A public sample must contain fictional information only.

All completed examples concern **Alex Rowan at Rowan Electrical, an entirely fictional business near York**. Alex starts without reviews or customer case studies, works from a private home base that customers do not visit, offers planned domestic lighting changes and additional sockets, and covers York, Haxby and Wigginton. No 24-hour emergency service is offered. Dates below are fictional exercise dates, not evidence of completed business actions.

## Worksheet 1: services, coverage and capacity

### Copyable blank

| Customer type | Actual service | Areas accepted | Limits/capacity | Customer’s likely wording | Existing/planned page | Owner and next action |
|---|---|---|---|---|---|---|
| [Who] | [Work you can deliver] | [Places] | [Limits] | [Phrases to investigate, not volume estimates] | [Page or section] | [Person; action; date] |

Public business description: [One sentence describing work, customers and coverage.]  
Contact hours: [Your actual arrangement.]  
Urgent response: [What you genuinely offer, or explicitly not offered.]  
Internal response target: [Achievable target and backup owner.]  
Done when: [Who checked the services, capacity and wording?]

### Completed fictional example

| Customer type | Actual service | Areas accepted | Limits/capacity | Customer’s likely wording | Planned page | Owner and next action |
|---|---|---|---|---|---|---|
| Homeowners | Additional sockets | York, Haxby, Wigginton | Assess installation and scope first; planned appointments only | Extra sockets York; socket installation York | One additional-sockets page | Alex; draft scope and enquiry route; 10 September |
| Homeowners | Lighting changes | York, Haxby, Wigginton | Accept only suitable work within competence/capacity | Electrician for new lights York | Services section initially | Alex; write actual scope; 10 September |

Public description: Rowan Electrical provides planned domestic lighting changes and additional sockets in York, Haxby and Wigginton, subject to assessing the proposed work.  
Contact hours: Monday to Friday, 8am–5pm.  
Urgent response: No advertised emergency service.  
Internal response target: Alex checks messages between appointments and at the end of each working day; if unavailable, amend the acknowledgement to explain the actual arrangement.  
Done when: In this exercise, Alex has checked the scope against the work and appointments the fictional business can accept. Suggested phrases are editorial examples, not measured demand.

## Worksheet 2: business details and account ownership

### Copyable blank

| Item | Provider/account identifier, without secrets | Business owner/admin | Recovery managed where? | Renewal/cost | Access checked/date | Next action |
|---|---|---|---|---|---|---|
| Domain and domain settings | [Provider] | [Owner] | [Private system name only] | [Date/cost] | [Result] | [Action] |
| Business email | [Provider] | [Owner] | [Location reference] | [Date/cost] | [Result] | [Action] |
| Website | [Provider] | [Owner/supplier role] | [Location reference] | [Date/cost] | [Result] | [Action] |
| Business Profile | [Profile/account reference] | [Owner] | [Location reference] | [If applicable] | [Result] | [Action] |
| Search Console | [Property] | [Owner] | [Location reference] | [If applicable] | [Result] | [Action] |

Trading name: [ ]  
Public business phone/email: [ ]  
Website address: [ ]  
Public service area: [ ]  
Private address record location: [Secure-system reference only.]  
Public-address decision checked: [Profile decision; separate business-disclosure review if needed.]  
Supplier handover/exit terms checked: [Owner; action; date.]

### Completed fictional example

| Item | Provider/account identifier, without secrets | Business owner/admin | Recovery managed where? | Renewal/cost | Access checked/date | Next action |
|---|---|---|---|---|---|---|
| Domain and settings | Provider not yet selected | Alex will be registrant/admin | Private password manager planned | Not yet agreed | Not ready | Alex; compare ownership/exit terms before purchase |
| Business email | Provider not yet selected | Alex | Private password manager planned | Not yet agreed | Not ready | Alex; configure after domain choice |
| Website | Platform choice pending | Alex; separate supplier access if needed | Private password manager planned | Not yet agreed | Not ready | Alex; complete page plan first |
| Business Profile | Fictional profile exercise only | Alex | Private recovery system | No paid verification service planned | Access assumed for example, 9 September | Alex; complete offered verification step |
| Search Console | No live domain yet | Alex will verify ownership | Private recovery system | No supplier charge agreed | Not ready | Alex; add real property after domain setup |

Trading name: Rowan Electrical.  
Phone/email/domain: Not assigned in this teaching example; no working contact details implied.  
Public service area: York, Haxby and Wigginton.  
Private address: Kept out of this worksheet.  
Public-address decision: Travelling-only business; hidden Google address. Separate applicable business disclosures still need checking.  
Next action: Alex checks registration, renewal and exit control before agreeing to a provider.

## Worksheet 3: Google profile status and verification log

Use the guide’s access decision tree and [Google’s verification instructions](https://support.google.com/business/answer/7107242?hl=en). Record what Google actually shows, rather than selecting a method from a generic checklist.

### Copyable blank

| Check | Result/evidence reference | Owner | Next legitimate step/date |
|---|---|---|---|
| Existing-name, phone and previous-name search | [Matched profile URL or none found] | [ ] | [ ] |
| Ownership/access route | [Owned/unclaimed/other owner/support needed] | [ ] | [ ] |
| Eligibility and address treatment | [Business model and public-address decision] | [ ] | [ ] |
| Name/category/services/hours/contact | [Checked against business facts] | [ ] | [ ] |
| Verification | [Exact current state; private evidence location reference only] | [ ] | [ ] |
| Public visibility | [Checked/not yet confirmed; date] | [ ] | [ ] |
| Website connection | [Correct public URL or pending] | [ ] | [ ] |

### Completed fictional example

| Check | Result/evidence reference | Owner | Next legitimate step/date |
|---|---|---|---|
| Existing-profile search | No match in the fictional exercise | Alex | Use one eligible profile |
| Ownership/access | Alex controls the account in the exercise | Alex | Keep supplier access separate |
| Address treatment | Private home base; customers do not visit; address hidden publicly | Alex | Follow requested Google evidence instructions privately |
| Business information | Rowan Electrical; appropriate electrician category; actual planned-work services and contact arrangement | Alex | Recheck before submission |
| Verification | Pending; method depends on what the real interface offers | Alex | Follow the offered step; check status on 12 September |
| Public visibility | Not confirmed | Alex | Check public profile after verification outcome |
| Website | Not launched | Alex | Add and test correct URL after launch |

Parallel task while pending: draft the services/contact pages and prepare an enquiry test. This does not mean verification has passed or that search visibility is established.

## Worksheet 4: honest proof and a real-job story

### Copyable proof register

| Proposed claim/image | Evidence and source | Permission/right to publish | Status | Owner/next check |
|---|---|---|---|---|
| [Exact claim or asset] | [Private source reference] | [Who granted what; date] | [Ready/needs check/do not publish] | [ ] |

### Completed fictional proof register

| Proposed claim/image | Evidence and source | Permission/right to publish | Status | Owner/next check |
|---|---|---|---|---|
| Alex’s qualifications | Qualification assumed by the teaching scenario; no real documents exist | No real public claim authorised by this worksheet | Replace with verified facts before any real business publication | Alex; verify precise wording and relevant evidence |
| Owner portrait | An original photo would need creating | Owner and photographer rights to be checked | Not ready | Alex; arrange photo |
| Registration badge | No registration specified in this example | None established | Do not publish | Alex; check actual eligibility before any future claim |
| Customer review | No customers/reviews in starting scenario | None | Do not publish | Begin neutral requests only after real eligible work |
| Customer project | No completed customer project in starting scenario | None | Do not publish | Record first real completed job and permission |

### Copyable completed-job story

Job reference: [Private ID.]  
Broad area: [Avoid publishing a customer’s exact address.]  
Customer’s initial problem: [What they actually asked for.]  
Work agreed and completed: [Factual scope.]  
Your role: [Your business’s work, or accurately attributed permitted involvement.]  
Relevant constraint: [What affected the work.]  
Outcome and evidence: [What is supported, without invented savings or safety guarantees.]  
Photos: [Asset references, photographer rights and customer/property permission.]  
Customer approval for public wording: [Scope/date/reference.]  
Publication decision: [Ready/hold; owner; next action.]

### Completed fictional starting-state example

Job reference: None.  
Problem/work/outcome: No completed customer project exists in this scenario.  
Photos/permission: None collected.  
Publication decision: **Hold.** Alex can publish honest process and verified personal credentials, but must wait for real work and permission before publishing a customer job story. This is the correct completed decision at this stage, not a missing testimonial to invent.

## Worksheet 5: launch and enquiry test record

### Copyable blank

| Test | Evidence/result | Tester/date | Pass or issue | Owner/next action |
|---|---|---|---|---|
| Phone and desktop navigation/text | [Device; route tested] | [ ] | [ ] | [ ] |
| Call/email link | [Correct destination] | [ ] | [ ] | [ ] |
| Valid form submission | [Test ID; receipt inbox; reply result] | [ ] | [ ] | [ ] |
| Invalid/incomplete form | [Useful error; entered data handled sensibly] | [ ] | [ ] | [ ] |
| Services/coverage/proof | [Fact-check evidence] | [ ] | [ ] | [ ] |
| Privacy and installed tools | [Notice matches actual processing/tools] | [ ] | [ ] | [ ] |
| Search access | [Provider/inspection finding: crawl, noindex, canonical] | [ ] | [ ] | [ ] |
| Sitemap and important URL inspection | [Submitted/inspection state; not ranking proof] | [ ] | [ ] | [ ] |
| Profile website/contact connection | [Public check or pending] | [ ] | [ ] | [ ] |

### Completed fictional form-test example

| Test | Evidence/result | Tester/date | Pass or issue | Owner/next action |
|---|---|---|---|---|
| Valid form | TEST-001 submitted from a phone; received in intended test inbox; response returned to tester | Alex; imagined later launch test | Pass within fictional exercise only | Exclude test from leads; remove test contact data when no longer needed |
| Incomplete form | Missing contact method prompts a clear error | Alex; same fictional exercise | Pass within exercise | Recheck after form changes |
| Public Google profile | Still not confirmed | Alex | Pending, not pass | Follow worksheet 3 |

This models how to record a test. It is not a claim that Rowan Electrical has a functioning real website, inbox or profile. Fill every blank test row with your own evidence before calling your real launch checked.

## Worksheet 6: enquiry-to-job log

### Copyable blank

| ID | Received | Source/uncertainty | Service/area | First response | Suitability/next step | Quote state | Job outcome | Owner/review date |
|---|---|---|---|---|---|---|---|---|
| [ID, no name] | [Date/time] | [Customer report/tracked/unknown] | [Minimum useful detail] | [Date/time or pending] | [Suitable/unsuitable/unknown; action] | [Not yet/sent/declined] | [Pending/booked/completed/lost with reason] | [ ] |

### Completed fictional examples

| ID | Received | Source/uncertainty | Service/area | First response | Suitability/next step | Quote state | Job outcome | Owner/review date |
|---|---|---|---|---|---|---|---|---|
| TEST-001 | Exercise launch day, 10:00 | Own form test | Test only | 10:15 | Delivery and reply checked | Not applicable | Excluded from business counts | Alex; remove test data when no longer needed |
| EXAMPLE-002 | Fictional later day, 14:00 | Customer says Google; exact result unknown | Additional sockets; York | 16:30 | In area; arrange assessment conversation | Not yet | Pending; no booking claimed | Alex; next working day |

Keep necessary customer contact details in your protected job system, linked by ID. Use your actual retention decision and access controls. A call-button tap with no received call is not a new enquiry row. If one person calls and then fills the form about the same work, link the contacts rather than count two separate opportunities.

### Copyable privacy and tracking decision record

| Decision | Your actual arrangement | Evidence/next action | Owner/recheck date |
|---|---|---|---|
| Purpose and necessary data | [Why each field is needed; remove unnecessary fields] | [ ] | [ ] |
| Processing basis | [Document the appropriate basis for each purpose; do not assume every purpose uses the same basis] | [Source/advice to resolve uncertainty] | [ ] |
| Storage, access and recipients | [Job system/log; authorised people; relevant suppliers] | [Check actual access and supplier arrangements] | [ ] |
| Retention and deletion | [Retention decision by purpose; deletion/anonymisation review] | [ ] | [ ] |
| Privacy notice | [Location; date checked against actual processing] | [Complete before collecting enquiries] | [ ] |
| Website tools inventory | [Forms, embeds, analytics, advertising tags and other storage/access tools, including none where applicable] | [Check what is actually installed] | [ ] |
| Tool-specific rule and controls | [For each relevant tool: purpose/configuration, current source, consent or applicable exception decision, required controls] | [Where consent is required, test blocking until consent; where an exception applies, verify every condition and any objection route] | [ ] |
| Personal data in measurement | [Check event names, fields and URLs exclude customer contact details/message text] | [ ] | [ ] |

Use the guide’s linked current ICO sources. An uncompleted decision is an action to resolve, not permission to install a tool or begin collecting data.

### Completed fictional privacy and tracking decision

Alex plans to collect a name, one contact method, postcode and short job description to handle requested work. Customer contact information will be kept in a protected job system; the marketing log will use enquiry IDs and minimal service/outcome information. The system/provider, authorised access, processing basis and retention schedule are **not yet decided** in this exercise and must be resolved before launch.

Visitor analytics and advertising tags are **not installed** in the example. That choice does not establish that the future website has no storage/access technologies: Alex still needs to inspect its form provider and any embeds. The privacy notice is **not yet published**. No consent or exception decision is claimed for an unspecified future tool.

Owner and next action: Alex completes the records above, checks the actual installed tools against current ICO guidance and implements the required controls before collecting real enquiries. Recheck after any supplier or tracking change.

## Worksheet 7: useful listings, relationships and page decisions

### Copyable blank

| Opportunity | Customer benefit | Eligibility/real connection | Address/cost/access check | Evidence or permission needed | Decision/owner/date |
|---|---|---|---|---|---|
| [Listing, relationship or proposed page] | [Why it helps] | [What qualifies us] | [Relevant checks] | [Source] | [Act/hold/reject] |

### Completed fictional examples

| Opportunity | Customer benefit | Eligibility/real connection | Address/cost/access check | Evidence needed | Decision/owner/date |
|---|---|---|---|---|---|
| Trade-body listing | Customers could check a genuine registration | No registration established in scenario | Not checked | Current eligibility and permitted public details | Hold; Alex checks actual status first |
| Separate Haxby service page | Potentially explains local work | Area served, but no distinct content yet | No new profile/address implied | Customer need and useful local information | Hold; explain coverage on current site |
| Existing professional contact | Knows how to refer suitable work | Must be a real relationship | No paid ranking-link condition | Accurate website/contact route | Alex; share details when live and appropriate |

## Worksheet 8: monthly maintenance and next action

### Copyable blank

Month: [ ]  
Reviewer: [ ]  
Comparison window and limits: [Dates; small sample; unknown sources; changes in availability.]

| Check | Finding/evidence | Action | Owner | Due/recheck | Complete? |
|---|---|---|---|---|---|
| Accounts, renewal and recovery | [ ] | [ ] | [ ] | [ ] | [ ] |
| Public hours, phone, coverage and services | [ ] | [ ] | [ ] | [ ] | [ ] |
| Fresh phone/form test | [ ] | [ ] | [ ] | [ ] | [ ] |
| Google verification/access and website indexing issues | [ ] | [ ] | [ ] | [ ] | [ ] |
| Actual enquiries, suitable opportunities, quotes and jobs | [Separate counts; exclude tests/duplicates] | [ ] | [ ] | [ ] | [ ] |
| New proof and permission | [ ] | [ ] | [ ] | [ ] | [ ] |
| Retention/access and privacy/tool changes | [ ] | [ ] | [ ] | [ ] | [ ] |
| One useful improvement | [Evidence for priority] | [ ] | [ ] | [ ] | [ ] |

### Completed fictional decision example

Review window: first setup checkpoint, 9 September 2026. No real trading data exists.

| Check | Finding/evidence | Action | Owner | Due/recheck | Complete? |
|---|---|---|---|---|---|
| Accounts | Domain/provider not selected | Check control, costs and exit terms | Alex | Before purchase | No |
| Profile | Verification pending in scenario | Follow offered process; inspect status | Alex | 12 September exercise date | No |
| Enquiries/jobs | No real data; sample rows are fictional | Start private log when operational | Alex | Before launch | No |
| Proof | No customer stories | Use verified owner information; hold customer section | Alex | Before launch | Decision made |
| One improvement | Services decided; pages not written | Draft one useful service page | Alex | 10 September exercise date | No |

Stop adding tasks when they prevent you finishing the current priority. Recheck the result before expanding into more pages, directories or software.

## Copyable 20-step progress tracker

This is a task tracker, not a requirement for 20 website pages. Complete tasks as their prerequisites allow. A legitimate pending Google step should stay pending.

| Step | Task | Guide section | Owner | Status/evidence | Next action/date |
|---|---|---|---|---|---|
| 1 | Choose services, customers, coverage and capacity | 1 | [ ] | [ ] | [ ] |
| 2 | Record domain, email, phone and account control | 2 | [ ] | [ ] | [ ] |
| 3 | Distinguish local results, website results and ads | 3 | [ ] | [ ] | [ ] |
| 4 | Find/claim/set up the correct Business Profile | 4 | [ ] | [ ] | [ ] |
| 5 | Map customer searches to actual services | 5 | [ ] | [ ] | [ ] |
| 6 | Choose the first useful website pages | 5 | [ ] | [ ] | [ ] |
| 7 | Prepare honest proof before reviews | 5 | [ ] | [ ] | [ ] |
| 8 | Write a useful service page | 5 | [ ] | [ ] | [ ] |
| 9 | Test calls/forms and assign the responder | 6 | [ ] | [ ] | [ ] |
| 10 | Set up private enquiry measurement and privacy | 6 | [ ] | [ ] | [ ] |
| 11 | Complete launch and search-access checks | 7 | [ ] | [ ] | [ ] |
| 12 | Connect the public website and Business Profile | 4 | [ ] | [ ] | [ ] |
| 13 | Check useful eligible listings | 8 | [ ] | [ ] | [ ] |
| 14 | Use a neutral request process after real jobs | 8 | [ ] | [ ] | [ ] |
| 15 | Record a real permitted project story | 8 | [ ] | [ ] | [ ] |
| 16 | Decide whether distinct area pages are useful | 9 | [ ] | [ ] | [ ] |
| 17 | Identify relevant real local relationships | 8 | [ ] | [ ] | [ ] |
| 18 | Prioritise actual customer questions for content | 9 | [ ] | [ ] | [ ] |
| 19 | Diagnose access, visibility, enquiries and outcomes | 10 | [ ] | [ ] | [ ] |
| 20 | Record one monthly improvement and recheck date | 10 | [ ] | [ ] | [ ] |