Independent concept · captured 20 July 2026
This independent AJ Wilcox podcast website redesign case study uses the public podcast archive as the starting point for a five-route concept built through TradeSites. The goal was to make the show, host, newest episode and routes to expert help easier to understand without inventing a client outcome.
This independent concept was not commissioned by AJ Wilcox or B2Linked, is not endorsed or adopted by them, and did not replace their live website.
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The concept was created independently from public content for demonstration and comparative commentary. It was not commissioned, and it is not endorsed or adopted by AJ Wilcox or B2Linked. The live AJ Wilcox website was not changed. No traffic, ranking or conversion result was measured, so this page reports design decisions and tested implementation evidence only.
The problem we chose
On the capture date, the public AJ Wilcox podcast page opened with the generic H1 “Podcast”, then placed a full article and embedded video ahead of the rest of the archive. Recent posts, search, categories and archive widgets competed for attention in a right-hand sidebar. The archived source ran for many screens and extended beyond the viewport. Those are observations from one dated render, not claims about listener behaviour or business performance.
The design brief was deliberately narrower: identify the show immediately, feature one current episode, make recent episodes scannable, explain who AJ is, and preserve a direct route to the complete B2Linked archive. The wider concept then gave Home, My Story, Work With Me and Contact their own visitor jobs.
Before and after · Dated source references
All three views compare the archived public source snapshot with the frozen independent concept at matching desktop and mobile viewports. Full-page captures open in a new tab; the cards keep each comparison easy to scan.
Same podcast route · first 1440 × 900 pixels
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Same podcast route · 1440 × 900 source reference and concept view
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Same podcast route · first 390 × 844 pixels
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Source references use the Internet Archive capture of the public podcast route from 8 February 2026. Concept views were captured locally from the frozen TradeSites design study on 21 July 2026. The dates differ, so these views compare visible information structure only; they do not report a controlled experiment or client result.
What changed
The redesign did not treat “modern” as a visual style. Each change answers a specific navigation, content or release question.
The page leads with The LinkedIn Ads Show and its B2B marketing focus instead of asking a post headline to explain the entire archive.
A dated episode card gives listeners a practical place to start while preserving a route to the official full archive.
Recent episodes become consistent rows with episode number, guest or format, date, title and a short original summary.
AJ’s personal site owns his story and show. Generic LinkedIn Ads agency and management intent stays with B2Linked.
The concept links to a verified email and B2Linked routes instead of reproducing placeholder forms, addresses or telephone details.
The exact draft was validated, staged and tested as a private preview. Nothing in this design study changed the public AJ site.
Information architecture
The source website already had multiple core routes. Our deliverable was a five-route redesign concept, not a claim that a one-page site became five pages.
Home
Establish the person, expertise and three useful paths: help, podcast or story.
My Story
Condense a verified career narrative without repeating disputed numerical claims.
Podcast
Explain the show, feature the latest entry and make recent conversations easy to scan.
Work With Me
Hand commercial LinkedIn Ads enquiries to B2Linked rather than duplicating its service pages.
Contact
Offer verified destinations for client work, speaking, podcast and general contact.
Comparison notes
What the QA proves
20 route-and-viewport checks completed across five routes at 320, 390, 768 and 1440 pixels. No serious or critical Axe findings in the tested preview. TradeSites preflight returned zero warnings and zero errors. The hosted preview also returned a real 404 for a missing route.
That evidence supports the tested build only. It does not mean the concept is fully accessible in every assistive-technology combination, rank-ready, higher-converting or approved for production migration.
Podcast website research
Current search results split into three broad formats. Specialist service pages explain episode pages, show notes, transcripts, platform links and sponsor or subscription journeys. Large example roundups focus on visual inspiration and archive patterns. Redesign studies work best when they show the original problem, the design decision, the implementation and the limit of any claimed result.
That research supports this proof page. It does not establish TradeSites as a specialist podcast agency or justify a broader service promise. The page therefore stays focused on the built concept, the decisions behind it and the implementation evidence we could actually measure.
Build through a controlled workflow
See how TradeSites separates authoring, preflight, private review and release—or compare hosting options before you start a new site.